Admission Opens for 2024-25 for more information Call 044-66110200 / 044-66110208 | Tamil Nadu Engineering Admissions – 2024 (Tentative Schedule)

PEO’s, POS, COs & PO-CO Mapping

Program Outcomes

  1. Apply knowledge of management theories and practices to solve business
  2. Foster Analytical and critical thinking abilities for data-based decision
  3. Ability to develop Value based Leadership
  4. Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Note: Program may add up to three additional POs.

 

PROGRAMME EDUCATIONAL OBJECTIVES (PEOs) :

MBA programme curriculum is designed to prepare the post graduate students

  • To have a thorough understanding of the core aspects of the business.
  • To provide the learners with the management tools to identify, analyze and create business opportunities as well as solve business problems.
  • To prepare them to have a holistic approach towards management functions.
  • To inspire and make them practice ethical standards in business.

SEMESTER – I

Course Name: C101- Statistics for Management (BA4101)

C101.1 To facilitate objective solutions in business decision making.
C101.2 To understand and solve business problems.
C101.3 To apply statistical techniques to data sets, and correctly interpret the results
C101.4 To develop skill-set that is in demand in both the research and business environments.
C101.5 To enable the students to apply the statistical techniques in a work setting.

Course Name: C102- MANAGEMENT CONCEPT AND ORGANISATION BEHAVIOUR (BA4102)

C102.1 Understanding of various management concepts and skills required in the business world
C102.2 In-depth knowledge of various functions of management in a real time management context
C102.3 Understanding of the complexities associated with management of individual behavior in the organizations
C102.4 Develop the skill set to have manage group behavior in Organizations
C102.5 Insights about the current trends in managing organizational behavior

Course Name: C103- MANAGERIAL ECONOMICS (BA4103)

C103.1 To introduce the concepts of scarcity and efficiency
C103.2 To explain principles of microeconomics relevant to managing an organization
C103.3 To describe principles of macroeconomics
C103.4 To have the understanding of economic environment of business.
C103.5 To study about the policies that regulate economic variables

Course Name: C104- ACCOUNTING FOR DECISION MAKING (BA4104)

C104.1 A thorough grounding of financial accounting concepts
C104.2 Preparation of financial statement analysis
C104.3 Understand the management and cost accounting techniques
C104.4 Apply the management and cost accounting techniques for decision making
C104.5 Assess the accountancy standards of practices in India

Course Name: C105- LEGAL ASPECTS OF BUSINESS (BA4105)

C105.1 Understand the fundamental legal principles in developing various contracts and commercial laws in the business world
C105.2 Identify the common forms of business associations and elements of Corporate Governance
C105.3 Develop insights regarding the laws related to industrial environment
C105.4 Ability to understand the fundamentals of corporate tax and GST
C105.5 Understand the role of consumer rights and cyber laws in the modern business environment

Course Name: C106- INFORMATION MANAGEMENT (BA4106)

C106.1 Learn the basics of data and information system.
C106.2 Understand the system development methodologies.
C106.3 Understand database management system and its types.
C106.4 Learn the various technologies in information system and its security.
C106.5 Gains knowledge on effective applications of information systems in business.

Course Name: C107- ENTREPRENEURSHIP DEVELOPMENT (BA4032)

C107.1 The learners will gain entrepreneurial competence to run the business efficiently.
C107.2 The learners are able to undertake businesses in the entrepreneurial environment
C107.3 The learners are capable of preparing business plans and undertake feasible projects.
C107.4 The learners are efficient in launching and develop their business ventures successfully
C107.5 The learners shall monitor the business effectively towards growth and development

Course Name: C108- INDIAN ETHOS (BA4111)

C108.1 The learners are able to apply the basic concepts of Indian ethos and value systems at work.
C108.2 The learners can handle issues of business ethics and offer solutions in ethical perspectives
C108.3 The learners are professionally efficient and skilful in value systems and culture
C108.4 The learners are capable in ethically manage business towards well being of the society
C108.5 The learners can be socially effective in undertaking business responsibilities

Course Name: C109- BUSINESS COMMUNICATION (LABORATORY) (BA4112)

C109.1 Develop good managerial communication skills
C109.2 Ability to excel in different forms of written communication required in a business context
C109.3 Develop good presentation skills
C109.4 In-depth understanding of interview skills
C109.5 Ability to prepare Business reports

SEMESTER – II

Course Name: C110 – QUANTITATIVE TECHNIQUE FOR DECISION MAKING (BA4201)

C110.1 Linear programming in product mix decisions
C110.2 Transportation and assignment in logistics and job allocation scenarios
C110.3 Game theory and heuristics of decision making in real time decisions
C110.4 Inventory management and replacement models in manufacturing context
C110.5 Queuing and simulation in real time scenario optimization

Course Name: C111 – FINANCIAL MANAGEMENT (BA4202)

C111.1 Identify the concepts of financial decision of an organization.
C111.2 Recognize the time value of money
C111.3 Learn the capital budgeting and cost of capital techniques
C111.4 Understand how to decide the decision of capital structure and distribution of dividend
C111.5 Assess the short-term and long-term sources of finance

Course Name: C112 – HUMAN RESOURCE MANAGEMENT (BA4203)

C112.1 Students would have gained knowledge on the various aspects of HRM
C112.2 Students will gain knowledge needed for success as a human resource professional.
C112.3 Students will develop the skills needed for a successful HR manager
C112.4 Students would be prepared to implement the concepts learned in the workplace.
C112.5 Students would be aware of the emerging concepts in the field of HRM

Course Name: C113 – OPERATIONS MANAGEMENT (BA4204)

C113.1 Understanding of the evolution of operations management practices and world class manufacturing processes
C113.2 Knowledge about capacity planning, strategic sourcing and procurement in organizations
C113.3 Enhances the understanding of product development and design process
C113.4 Ability to forecast demand and overcome bottlenecks
C113.5 Provides insight to Quality management tools and practices.

Course Name: C114 – BUSINESS RESEARCH METHODS (BA4205)

C114.1 Students will understand and appreciate scientific inquiry
C114.2 Students would know to write research proposals
C114.3 The students would be able to undertake a systematic outlook towards business situations for the purpose of objective decision making, and the method of conducting scientific inquiry to solve organizational problems
C114.4 Students would be able to analyze data and find solutions to the problems.
C114.5 Students could prepare research reports

Course Name: C115 – BUSINESS ANALYTICS (BA4206)

C115.1 Ability to understand the role of Business Analytics in decision making
C115.2 Ability to identify the appropriate tool for the analytics scenario
C115.3 Ability to apply the descriptive analytics tools and generate solutions
C115.4 Understanding of Predictive Analytics and applications
C115.5 Knowledge of Prescriptive Analytics and demonstrating business process improvement

Course Name: C116 – MARKETING MANAGEMENT (BA4207)

C116.1 Applied knowledge of contemporary marketing theories to the demands of business and management practice.
C116.2 Enhanced knowledge of marketing strategies for consumer and industrial marketing
C116.3 Deep understanding of choice of marketing mix elements and managing integrated marketing channels
C116.4 Ability to analyze the nature of consumer buying behaviour
C116.5 Understanding of the marketing research and new trends in the arena of marketing

SEMESTER-III

Course Name: C201 –STRATEGIC MANAGEMENT (BA4301)

C201.1 Ability to understand the Strategic management process and social responsibility of business organizations
C201.2 In-depth understanding about the need for developing competitive advantage for organizations
C201.3 Provides insights into various corporate and business level strategies
C201.4 Facilitates to identify the various control systems required for organizational strategy implementation process
C201.5 Enhances the cognitive knowledge about various strategic issues and development of new business models

Course Name: C202 –INTERNATIONAL BUSINESS (BA4302)

C202.1 In Depth knowledge of driving factors of international Business
C202.2 Understanding of theories of trade and investment practiced in the global world
C202.3 Deep Insights in to various market entry strategies followed by Global Organizations
C202.4 Ability to identify the various global production and supply chain issues and have an understanding of foreign exchange determination system
C202.5 Enhance the cognitive knowledge of managing business across the cultures

Course Name: C203 –CREATIVITY AND INNOVATION LABORATORY (BA4311)

C203.1 Provides insights about approaches to creativity and innovation
C203.2 Understanding of heuristic models and its applications
C203.3 Enhances the knowledge of nature of creativity
C203.4 Ability to apply creativity in problem solving
C203.5 Knowledge about radical and disruptive models of innovation

Course Name: C204 – SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (BA4001)

C204.1 Understand the concept of investment and identify the investment alternatives to investors
C204.2 Learn the nuances of fundamental analyses and technical analyses
C204.3 Analyze and evaluate the value of securities
C204.4 Explain how to construct an efficient portfolio
C204.5 Explore the various methods through which portfolio evaluation could be done

Course Name: C205 – FINANCIAL MARKETS (BA4002)

C204.1 Understanding the basic concepts of the finance markets in India
C204.2 Identify the underlying structure and functions of Indian financial markets
C204.3 Familiarise the methods of issuing shares and the role of intermediaries in the primary market
C204.4 Learn about the trading mechanism in stock market
C205.5 Describe the instruments, participants and trading in debt market

Course Name: C206 – BANKING AND FINANCIAL SERVICES (BA4003)

C206.1 Understand the overall structure and functions of Indian Financial System
C206.2 Gain knowledge about regulations governing the Indian Banking system
C206.3 Price various types of loans proposed by banks to various prospective borrowers with different risk profiles and evaluate the performance of banks
C206.4 Familiarize the students with the concept of e-banking
C206.5 In-depth understanding of fee-based and fund-based financial services in India

Course Name: C207 – BANKING AND FINANCIAL SERVICES (BA4003)

C207.1 Understand the overall structure and functions of Indian Financial System
C207.2 Gain knowledge about regulations governing the Indian Banking system
C207.3 Price various types of loans proposed by banks to various prospective borrowers with different risk profiles and evaluate the performance of banks
C207.4 Familiarize the students with the concept of e-banking
C207.5 In-depth understanding of fee-based and fund-based financial services in India

Course Name: C208 – RETAIL MARKETING (BA4008)

C208.1 To provide insights on retail operation
C208.2 To understand effective methods and strategies required for retail management.
C208.3 To understand how to utilize resources and techniques used in retail management.
C208.4 To understand analysis of store location, merchandising, products and pricing.
C208.5 To gain knowledge about shopping behavior

Course Name: C209 – CONSUMER BEHAVIOR (BA4009)

C209.1 Consumer orientation and consumption
C209.2 Intrinsic influences
C209.3 Effects of external influences
C209.4 Models of consumer and industrial buying
C209.5 The decision making process

Course Name: C210 – SERVICES MARKETING (BA4011)

C210.1 Demonstrate an extended understanding of the similarities and differences in service -based and physical product based marketing activities
C210.2 Develop and justify marketing planning and control systems appropriate to service -based activities
C210.3 Demonstrate integrative knowledge of marketing issues associated with service productivity, perceived quality, customer satisfaction and loyalty
C210.4 Develop blueprint for the services sector and develop a better appreciation of the necessary strategies to create a service excellence.
C210.5 Recognize the challenges faced in services delivery as outlined in the services gap model

Course Name: C211 – INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS (BA4016)

C211.1 Industrial relations system and Trade unions
C211.2 Industrial Disputes and labour welfare measures
C211.3 Labour legislation introduction and legal provisions for factory workers, wages and Bonus
C211.4 Legal provisions for equal remuneration, gratuity, compensation, industrial employment and Apprenticeship
C211.5 Legal provisions for EPF, ESI, Maternity, contract labours, and child labour prevention .

Course Name: C212 – ORGANISATION DESIGN, CHANGE AND DEVELOPMENT (BA4017)

C212.1 The fundamentals of organizational design and structure
C212.2 Change process, types, and models of change in organizations
C212.3 The fundamentals of organizational development
C212.4 Organizational development Interventions
C212.5 Organizational evolution and sustenance

Course Name: C213 – INTERNATIONAL HUMAN RESOURCE MANAGEMENT (BA4020)

C213.1 The basics of IHRM, models and practices
C213.2 strategic orientation and cultural context towards IHRM
C213.3 International practices on recruitment and selection
C213.4 International perspectives on Training, development, performance appraisal
C213.5 International practices on Compensation management

Course Name: C214 – SUPPLY CHAIN MANAGEMENT (BA4021)

C214.1 Understanding of supply chain fundamentals
C214.2 Ability to design supply chain networks to enhance supply chain performance
C214.3 Ability to plan demand based on inventory and supply
C214.4 Understanding the role of logistics in supply chain performance
C214.5 Awareness of innovations for sustainable supply chains

Course Name: C215– MATERIALS MANAGEMENT (BA4023)

C215.1 Understanding basics of materials management
C215.2 Understanding requirement analysis for material planning
C215.3 Ability to apply inventory management models
C215.4 Understanding purchasing practices
C215.5 Understanding storage in warehouse

Course Name: C216– PROJECT MANAGEMENT (BA4026)

C216.1 Ability to understand the roles and responsibilities of a project manager
C216.2 Ability to plan and budget projects
C216.3 Ability to schedule and allocate resources to projects
C216.4 Ability to manage project organization
C216.5 Ability to control and complete projects

Course Name: C117 –BUSINESS ETHICS (BA4211)

C117.1 The learners can handle issues of business ethics and offer solutions ethical perspectives
C117.2 The learners are able to apply the basic concepts of Indian ethos and value systems at work.
C117.3 The learners can handle issues of business ethics and offer solutions in ethical perspectives
C117.4 The learners are professionally efficient and skillful in value systems and culture
C117.5 The learners are capable in ethically manage business towards well being of the society.
C118.6 The learners can be socially effective in undertaking business responsibilities

Course Name: C118 –DATA ANALYSIS & BUSINESS MODELLING (BA4212)

C118.1 Deep knowledge about the nature of data and conducting hypothesis testing using various data analysis techniques
C118.2 Facilitates to identify the relationship between variables using data analytical tools
C118.3 Provides understanding about forecasting in real time business world using analytical tools
C118.4 Ability to conduct Risk and sensitivity analysis and portfolio selection based on business data
C118.5 Enhances knowledge about networking, inventory models and queuing theory using data analytical tools

 

 

 

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YEAR 1

SEM 1

Management concepts & Organizational Behaviour

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Accounting for Management

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Managerial Economics

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Legal Aspects of Business

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Entrepreneurship Development

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Statistics for Management

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Information Management

 

 

 

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Indian Ethos

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SEM 2

Quantitative Techniques for Decision Making

 

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Business Research Methods

 

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Financial Management

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Human Resource Management

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Business Analytics

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Operations Management

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Marketing Management

 

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Data Analysis and Business Modeling

 

 

 

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YEAR 2

SEM 3

International Business

 

 

 

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Strategic Management

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Elective I

 

 

Given below for each stream/Specialization

Elective II

Elective III

Elective IV

Elective V

Elective VI

Summer Training

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SEM 4

Project Work

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PO9

 

Stream/ Specialization : Marketing Management

 

 

Brand Management

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Consumer Behaviour

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Customer Relationship Management

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Integrated Marketing Communication

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Retail Marketing

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Services Marketing

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Social Marketing

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Stream/ Specialization : Financial Management

 

 

Banking Financial Services Management

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Corporate Finance

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Derivatives Management

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Merchant Banking and Financial Services

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Security Analysis and Portfolio Management

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Strategic Investment and Financing Decisions

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International Trade Finance

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Stream/ Specialization : Human Resource Management

 

 

Entrepreneurship Development

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Industrial Relations and Labour Welfare

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Labour Legislations

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Managerial Behaviour and Effectiveness

 

 

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Organizational Theory, Design and Development

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Strategic Human Resource Management

 

 

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Stream/ Specialization : Systems Management

 

 

Advanced Database Management System

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Data mining for Business Intelligence

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E-Business Management

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